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Robert Richard was named director of Global Mopar® Parts, Sales and Marketing, Chrysler LLC in May 2007. In his position, he’s responsible for leading the Mopar parts, sales and service marketing strategy, as well as implementation across all product portfolios that include accessories, repair, collision, maintenance and performance parts. Additionally, he leads the Mopar brand strategy. He joined Chrysler in 1985. Throughout his career, he has been involved in global vehicle and parts sales and marketing.
Mr. Richard's professional and academic background includes:
• director, Global Mopar Parts Sales and Marketing, May 2007
• director, U.S. Retail and Fleet Volume Planning, February 2006
• director, U.S. Fleet Marketing, Product Planning and Volume Planning, April 2005
• director, International Service and Parts, April 2002
• market manager, Latin America, Africa, Middle East, International Operations, 1999
• regional manager, Latin America, International Operations,1997
• regional manager, Vienna, Austria & Central and Eastern Europe, 1993 (Based in Vienna)
• U.S. Sales Operation, 1985-1993
Mr. Richard received a master’s degree in business administration from the University of Detroit-Mercy, 1995 and a bachelor’s degree in business administration from Michigan State University, 1984.
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