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Bob Carter is group vice president and general manager of Toyota Division at Toyota Motor Sales (TMS), U.S.A., Inc. He is responsible for overseeing all sales, logistics and marketing activities for Toyota, Scion and Central Atlantic Toyota Distributors.
Prior to his current position, Mr. Carter served as group vice president and general manager of Lexus where he was responsible for all aspects of the Lexus automotive operations, including Sales and Marketing, Retail Development, Customer Satisfaction and Product Planning. His responsibilities also included coordinating sales activities, dealer relations, parts and service operations, and the marketing operations of four regional offices around the country.
Previously, Mr. Carter was the vice president, Sales, for the Toyota Division, responsible for dealer and field operations for TMS, private-distributor interface coordination, corporate retail dealer development, and public companies. He also served as vice president of Sales and Dealer Development for the Lexus Division.
Since joining TMS in 1981 as a warranty processor, Mr. Carter has held a number of positions, including general manager of Toyota’s Denver regional sales office, Lexus Eastern area manager, and Lexus national market representation manager. He was also the general manager and part owner of Hyannis Toyota in Hyannis, Massachusetts.
Mr. Carter received a bachelor of science degree in business from Shippensburg State College in Shippensburg, Pennsylvania.
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