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Elaine Matsuda is vice president, corporate accessories of Toyota Motor Sales (TMS), U.S.A., Inc.
Ms. Matsuda is responsible for the planning, development, procurement, supply and sales of vehicle accessories for the Toyota, Lexus and Scion brands as well as TRD accessory operations.
When she originally joined Toyota in 1988, Ms. Matsuda served as parts marketing administrator/supervisor. She also served as senior merchandising and sales promotion administrator at Lexus, the luxury division of TMS. She then spent one year with Mazda Motor of America, Inc. as vehicle sales promotion and merchandising manager before rejoining Toyota in 1990.
Since then, Ms. Matsuda has held numerous positions at TMS, including pricing, planning and administration manager, pricing and financial reporting manager; and special products manager. She was also appointed to the position of vehicle service agreement and Toyota auto care product manager for Toyota Motor Insurance Services (TMIS). Ms. Matsuda was later promoted to national group product manager for TMIS, providing insurance products and services to Toyota, Scion, Lexus and Toyota Industrial Equipment dealers. She was responsible for overseeing various TMIS products including vehicle service agreements, Toyota auto care, certified programs, loss control and dealer support programs. She also had a key role in transforming TMS’ Information Systems division in her role as corporate manager of the Information Services department.
Ms. Matsuda’s most recent position was in Customer Relations, where she served as corporate manager, responsible for the customer assistance center, dispute resolution, and the Toyota customer loyalty survey system.
Ms. Matsuda received a bachelor’s degree in nutrition/dietetics and chemistry from the University of Arizona in Tucson, Arizona. She is also a Leadership California Alumna.
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